Why Matcha Latte Should Be Premium Matcha Latte Premix by SYNOVA

Discover matcha latte like a professional—from matcha cultivation and tea leaf quality to Japan’s renowned growing regions, plus the key advantages of Premium Matcha Latte Premix by SYNOVA.

Matcha Latte: A Modern Japanese-Style Milk Tea

Matcha latte is a stylish Japanese-inspired milk tea loved by people around the world. High-quality matcha, or finely ground green tea powder, is a treasured ingredient from the Land of the Rising Sun. Much like the bitterness found in coffee or cocoa, the distinctive bitterness and astringency of premium green tea pair beautifully with milk (and sugar), making matcha latte one of the essential menu items every café is expected to offer.

Matcha, Green Tea, and Green Tea Powder: Are They the Same?

Matcha is indeed a type of green tea, but what truly sets it apart from other green tea leaves lies in its production process. Matcha is made by grinding green tea leaves with stone mills until they become a fine powder. In other words, matcha is finely ground green tea. It is sometimes simply called “green tea powder.”

However, caution is needed: some producers use the term “green tea powder” to refer to coarsely ground tea leaves, also known as tea dust. These are entirely different products with completely different preparation methods.

Coarsely ground green tea is brewed by steeping the leaves in water and then discarding the tea residue. Matcha, on the other hand, is prepared by whisking the powder directly into water, meaning the tea leaves themselves are consumed in full.

Meticulous Cultivation from the Very Beginning

Because matcha is finely powdered, every particle releases its components fully during preparation, resulting in an intense flavor. If the tea leaves used are bitter, the resulting matcha will be even bitter. For this reason, Japanese tea farmers developed cultivation techniques to reduce bitterness while enhancing umami.

One key method is shading the tea plants for several weeks before harvest. This technique is used for high-grade teas such as Tencha (the base tea for matcha), Gyokuro, and Kabusecha. As a result, premium Japanese matcha delivers rich intensity and pronounced umami. The level of bitterness depends largely on leaf quality, the higher the quality, the less bitterness remains.

Is Bitter Matcha Better, or Less Bitter Matcha?

Green tea contains catechins, a type of flavonoid with antioxidant properties, which contribute to its bitterness. In general, the more bitter the tea, the higher its potential health benefits. However, excessive bitterness is often undesirable for drinking.

Conversely, extremely high-grade ceremonial matcha is not ideal for mixing with milk, as its delicate character can be overwhelmed. Matcha with a slight bitterness and astringency is actually better suited for making matcha lattes than the ultra-premium matcha used in traditional Japanese tea ceremonies.

The Best Regions for Matcha Cultivation

Beyond cultivation methods, the quality of matcha is also influenced by tea cultivars and growing regions. Factors such as altitude, humidity, wind, sunlight, and the temperature difference between day and night all shape the character of the tea.

Today, Japan’s most renowned green tea terroirs include Kyoto–Uji, Fukuoka, Shizuoka, Kagoshima, and Aichi–Nishio. Among them, Shizuoka is the largest green tea–producing region in Japan, accounting for nearly 40% of the country’s total production.

Why Choose Premium Matcha Latte Premix by SYNOVA

Although matcha has long been popular, selecting the right matcha for café use remains a challenge, especially for new business owners. Understanding the difficulties faced by café operators, SYNOVA carefully selected matcha from Shizuoka, the heart of Japan’s green tea culture.

The region’s mineral-rich volcanic soil, influenced by the famous Mount Fuji, contributes to matcha with a distinctive character. SYNOVA transforms this matcha into Premium Matcha Latte Premix, designed to deliver convenience, consistency, and reliable quality. It allows café owners to prepare delicious matcha lattes quickly and efficiently, making it ideal for both new entrepreneurs and established cafés seeking the right balance of flavor quality and cost-effectiveness.

Key Advantages of Premium Matcha Latte Premix

• Convenient and fast to prepare, simplifying stock management and daily operations
• Consistent quality and taste in every cup
• Helps reduce costs and improve overall café efficiency

Product Specifications

Produced under GMP, HACCP, and HALAL standards

Store in a cool, dry place (below 28°C)

Best quality for 1 year from production date and up to 3 months after opening